Google Will Change Web Marketing in 2012
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to...
View ArticleTen steps for a successful QR code campaign – The Globe and Mail
When used properly QR codes are a great new marketing tool. Find out how to create a successful QR code campaign http://bit.ly/Ah8vmS
View ArticleWhat’s Next for Digital Coupons?
What’s Next for Digital Coupons?: http://bit.ly/xlncV6
View ArticleContent Marketing
Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]: http://bit.ly/wt8ETL
View ArticleHow to Get to Your First 1,000 Users
So you’ve got an idea for the next big thing. Awesome! How are you going to get people to know you exist? http://mashable.com/2012/06/27/startup-guide-1000-users/
View ArticleGoogle+ Launches Tools for Businesses
After a private beta test period, Google is releasing on Wednesday a suite of business tools for Google+ users. The tools are available for free through the end of 2013, but users will then need a paid...
View Article6 Dos & Don’ts for Better Content Marketing
Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations! Now what? Is it really enough to create your own content, push it out to your list, and wait for sales...
View ArticleGive Up the SEO Dream?
It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published...
View ArticlePublish to your Business Blog Regularly
Blogging for business can be a great traffic generator for your business website. The key is to blog regularly. Most business people are too busy to generate regular content for the website business...
View ArticleTackling the Marketing Budget: 5 Trends Worth Following
Okay, let’s just admit it. Budgeting bites. It’s not fun any way you look at it and if it is can we hire you to do ours? “5 Trends Your Marketing Team Should Budget For In 2015”, featured in October’s...
View ArticleIs Anti-Spam Law Bad for Business?
Has the new anti-spam law affected your email marketing? With the latest legislation (CRTC’s bill C-28) in full force this July, companies need express consent from recipients of their email marketing....
View ArticleHow to get the best performance out of your company’s social media posts
There are two major factors when it comes to how well received your social media posts will be: 1. Timing Timing is everything, from the time of day to the season, and it will play a big role in how...
View ArticleThinking about trying sponsored social media posts? 5 Tips to do it right
1. Narrow your message Don’t try to reach the most people with a broad message, create a very specific message that will speak to the right people. 2. Target the right people for your message Create an...
View ArticleB2B: 5 Ways to Make Inbound Marketing Worth Your Time
When we say “inbound marketing”, we’re talking about creating content that brings people to you – the ‘if you build it they will come’ approach. But creating great, original content is a lot more time...
View ArticleWhat’s the most effective marketing for B2B?
With all of todays digital marketing tools – email, social media, online ads – you’d think they’d be taking over the reins for generating revenue. But maybe surprisingly, it’s the non-digital marketing...
View ArticleThe Right B2B Content Marketing Strategy
When it comes to content marketing, it’s hard to know if you should be focusing on brand awareness or sales. Written content or video? What works best? A recent survey of 217 B2B manufacturing...
View Article
